The world has become an online minefield and there's more competition now than ever before. So just what does it take to stand out from the crowd?
In this article, we take a look at our Top Four rated ‘tried and tested’ online sales tips, to help grow your business and drive more sales.
4 Ways to Grow Your Sales Online
Search Engine Optimisation [SEO]
Is being on the top of Google really king? In our experience, organic SEO is the best way of driving visitors to your website and ultimately to your brand and business, often resulting in over 80% of online leads and sales for most businesses.
And These Leads Are Hot!
Not only are visitors landing directly on your website, but they were already actively searching out your services before they even picked up the phone. So if you have a killer website, you can't go far wrong!
Remember, Google does not rank your website by its looks or fancy animation, but by its quality and accessibility. So if you’ve used an overly common or regular system to build your website, your website has just become one amongst thousands of others in your trade!
Pay Per Click [Ad Words / PPC]
If you have either failed with your SEO campaign or if you don't have a couple of months to become the top ranked 'Best Business In Your Town', you may as well pay for it!
Pay Per Click can be a shortcut to success, but is it only a temporary fix? We have found some businesses who have been using it for many years and others who found it far too expensive or a complete waste of time.
We believe PPC works best when you have a great website, this reduces your cost per click and therefore your total monthly spend. We have found some businesses spending half of what others are, and yet having greater success.
Social Media Promotion
Whether it be subliminal or active, we are all absorbing brands, adverts and information every time we use Social Media.
While some companies receive most of their enquiries from Instagram or Twitter, these companies spend a lot of time using it, posing for shots, adjusting photos, but it may not work as well for every business.
So does it pay? We know that Social Media works for most businesses, and we know many plumbers, electricians and hairdressers who do very well from it.
Why Does Social Media Work?
Mostly, because humans are nosey and they can spy on what's happening at their local nail bar, whose got the latest colour, whose at what holiday resort, and what did that plumber find at his last callout!
We believe social media drives less sales traffic than SEO or PPC, making social media third on our list.
Seated comfortably between PPC and Social Media is paid Social Media advertising, so we feel this needs no explaining in this overview.
Email Marketing is extremely useful for clubs and signed up or subscribed customers. How else would you keep your keen members updated with regular news, industry changes or half price clothes?
Although now heavily restricted by GDPR there is some hope. We may not be able to freely send emails to anyone and everyone anymore but through paper surveys and social media campaigns, we can gradually nudge some people to subscribe.
Emails are fourth in our preferred marketing mediums as they are probably one of our least favoured.
Whilst all roads seem to point to a great website and SEO with hints of social media activity, we’d love to know what’s worked for you. Do you have a top tip you’d like to share? We’d love to hear from you.
- Five Reasons why Good Organic SEO is Better than Other Forms of Advertising
- Going for gold: a quick 5 step guide to a great website