What if your website contains mainly images? Content Optimisation is only one of the many processes to optimise your website.
Is content optimisation actually useful and what are the other ways to get your website higher in Google?
You can probably guess at some of these. For instance - how mobile friendly is your website? Easy! But in reality, how mobile friendly is it, across which devices and to what level?
How fast is it? We are not referring to your car or internet speed, but the speed it loads. You can check this using Google Page Speed Insights.
Readability. And we are not talking about your text! How clean and readable is the code behind your website? Most business owners have never seen 99% of their website - the part that matters. Your website may look better than everyone else's, but what's under the hood?
A Wordpress site will typically present between 5 and 50 pages of dense, messy code before any of relevant content about your business is found by Google. This is the biggest part that search engines review and an SEO plugin used by millions is really not going to fix this!
Have you considered Accessibility? Does your website system or CMS conform to the most basic of Accessibility standards? If not, it could prevent your website being listed on the first page of a search engine!
These are not all the requirements, but certainly a good place to start.
It is better to start with a good website system or CMS, rather than one that is mediocre and then spending hours and hours trying to get somewhere with your content.
Check our other articles below for further information, or drop us a line. We are friendly, down to earth and enjoy working with people to help their businesses to become more successful!
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