Does your website receive as much attention as your car? It should actually receive a lot more attention. It should be responsible for driving your business, bringing you clients and increasing your income.
Why is Your Website like a Car?
Does your website receive as much attention as your car? It should actually receive a lot more attention. It should be responsible for driving your business, bringing you clients and increasing your income.
Good cars and good websites are both investments and there are similarities:
Like filling your car with fuel each month, you need to pay monthly hosting costs, add articles and make tweaks.
Like an MOT and service, your website usually needs an upgrade or refresh each year.
Like a car, your website has a shelf life and if you don’t look after it – it will let you down.
Just like owning a high performance car, you can also own a high performance website. It will cost you more and an investment either has to be made at the start or by upgrading it later. And just like buying a car, buying a high performance website from the offset is the best and most sensible option.
It takes many skillsets to build a professional or high performance website, just like it does a car. And where you have your general garages, MOT inspectors, tyre and exhaust fitters, auto electricians and spray shops, you have the same for websites. These usually come in the form of graphic designers, copywriters, web developers, coders, backend database developers, accessibility and search engine experts. In over 25 years I have never met one person who is an expert in all of these areas - it takes a team to build a great website! So a lot of websites we work on rely on at least five of our staff's skillsets.
There is no cheap way of owning a high performance car or website. You can pay a web designer to cobble something together using a free template that looks nice. You can use one of thousands of free and cheap systems available on the web. However thousands of free and cheap template websites are frequently scrapped every day, just like cheap, bad or poorly maintained cars
Approach purchasing a website the same way as you would approach buying a good car and you will set the foundations for a solid investment that will bring you profit for years to come.
