A good web strategy does not include writing pages of content, plugins or joining business directories, this only creates clutter or a new layer between you and your potential customer.
A good website SEO strategy can be broken into five basic elements.
The SEO Circle
Monitor & Benchmark
Make a note of how many visitors you receive weekly or monthly and how many calls or email you receive.
If you are a plumber in Croydon, where do you appear in search engines for 'Plumber Croydon'? Make a note of your position, the page number and location on the page.
The majority of websites have missing elements, others can have over 100. View the HTML code of your website. Does your website have all of the necessary tags? These include <title>, <h1>, <h2>, Title tags, Alt tags.
What is your websites load speed? If you are a plumber in London how many times does the word 'Plumber' and 'London' appear on your home page?
The check list is long and self help websites will usually give you around half of these items. The majority will require you to have a basic or advanced level HTML or PHP editing experience (tip: do not fake this stage by using Plugins).
Repeat the same exercises for your competitor's website.
Compare your findings. Make a note of all of the differences and elements you found on your competitor's website. Every extra HTML tag can double a website's score or position.
If you cannot make these changes yourself, speak to your website designer or developer.
After making these changes repeat step one a week or two later. On average, you will normally see an improvement in your website's position after this length of time. Timings will vary from website to website depending on each sites score.
To find out more about SEO and some of the main elements - please follow the links below.
- Why use SEO?
- Five Reasons why Good Organic SEO is Better than Other Forms of Advertising
- The Three Most Common SEO Mistakes
- Going for gold: a quick 5 step guide to a great website