Far too many businesses sign up to an SEO Agency, without any guarantee of success.
A business meets a shiny, smiley salesperson or attends a free course.
Far too many businesses sign up to an SEO Agency, without any guarantee of success
A business owner meets a shiny, smiley salesperson, or attends a free course.
They are shown a flashy presentation and are promised hundreds of enquiries or a six-figure turnover within 3-6 months.
The business owner is impressed, they believe everything they have been shown, sign a contract, and can't wait for the enquiries to come flooding in - usually without realising how competitive their industry actually is, how much their competitors are spending, or the limited spaces available on the first page of Google.
The client waits a month or two for their phone to ring, but nothing happens. Then they start trying to get hold of someone at that shiny SEO company.
Often no one calls back, or when they finally do they give excuses or empty promises that they will get clients very soon. After around three months the client usually realises they have been sold a pup.
So before joining up with any SEO company, check you can cancel at any time or at the very least, with a month’s notice.
Before the contract starts, ask for a brief report of your website’s current position and where they anticipate you will be after one or two months.
Make sure you have access to a tracking app and can monitor your website’s visitors and track your improvement against their projections. Do this from the first month so that you understand exactly the value their work is adding to your business.
Finally if you have not had many enquiries or are not happy with the results after a month or so, it's time to cancel.
Here is a four point summary
- Ensure you can cancel when you want
- Get a report on your website’s position before the contract starts
- Ensure your visitors are increasing regularly
- Monitor your inbound enquiries to ensure that they are adding value to your business
For examples of SEO done correctly please see our Case Studies or Contact Us.
